Privacy Policy

Personal Information We Collect

Information you provide to us. The personal information we collect from you depends on whether you are a Homeowner or Spacelift Pro. Personal information you may provide to us through the Services or otherwise includes:

• —Contact information, such as your first and last name, address, email address, and phone number.
• —Professional information, such as your professional experiences, professional affiliations, areas of expertise, licenses and certifications, interests, and information you may choose to provide in your profile.
• —User content, such as Project descriptions, scope of work, Project address, photographs, video, and other recorded content that you upload to or submit through the Services, including content provided as inputs to our AI-powered features.
• —Location information, such as your approximate geographical location (e.g., city and zip code) and other location information you choose to provide.
• —Payment and transaction data that our payment service providers collect to process your payments if you use one of our paid Services. We do not have access to payment card numbers. The information you provide in connection with your payments is handled by our third-party payment processors, in accordance with their terms of service and privacy policies.
• —Transaction history, including your payments made and received, invoices, refunds, credits, billing records, and details of the Services purchased or provided.
• —Communications that we retain from any support requests you submit, questions you may send us about our Services, your Projects, marketing, etc.
• —Marketing data, such as your preferences for receiving our marketing communications, and details about your engagement with those communications.
• —Other information that we may collect which is not specifically listed here, but which we will use in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.

Automatic data collection. We and our service providers may automatically log and combine information about you, your computer or mobile device, and your interactions over time with the Services, online resources, and our communications, such as:

• —Device data, including your computer's or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, device type (e.g., phone, tablet), IP address, unique identifiers, language settings, and general location information such as city, state, or geographic area.
• —Usage data, including pages, screens and/or features you viewed, accessed and/or used, how long you spent on a page, screen and/or feature, the website you visited before browsing to the Services, navigation paths between pages or screens, information about your activity on a page, screen and/or feature, access times, duration of access, and whether you have opened or otherwise engaged with our communications, such as our marketing emails, or clicked links or files within them.

We use the following tools for automatic data collection:

• —Cookies, which are text files that websites store on a visitor's device to uniquely identify the visitor's browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, and helping us understand website user activity and patterns.
• —Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
• —Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

Third party sources. In certain cases, we combine personal information we receive from you with personal information we obtain from other sources, including:

• —Third parties, such as business data providers and public databases. For example, we may obtain information from public records in order to conduct due diligence, verify identity and licensure, perform fraud prevention checks, or to supplement your profile.
• —Social media platforms. We may receive information about your activity when you follow us on social media and networking platforms such as Facebook or X. Additionally, if you access our Services through a social networking site or a third-party login service (such as Apple or Google), we may collect information about you from that third party that you have made available via your privacy settings.
• —Third-party integrations. Should you choose to integrate a third-party product within our Services, we will ask you to grant us permission to view and/or download, as applicable. This allows us to configure your integration(s) in accordance with your preferences. We do not use this information for any other purpose.

How We Use Personal Information

Provide our Services. We use your personal information to:

• —Enable our Homeowners and Spacelift Pros to engage with each other;
• —Provide tailored advisory services to our users through our Spacelift Advisors;
• —Personalize your experiences within the Services;
• —Communicate with users about our Services and your account, including by sending announcements, updates, security alerts, and support and administrative messages;
• —Provide support, and respond to requests, questions, and feedback; and
• —Provide marketing and advertising, including interest-based online advertising.

For research, development, benchmarking, and improving our Services. We may use personal information to analyze and improve the Services, identify trends, and operate and expand our business activities. We may also create aggregated, anonymized, or other de-identified statistics, which we may use for lawful business purposes, including for analytics, forecasting, and strategic planning.

For marketing and advertising. We and our advertising partners may collect and use your personal information for marketing and advertising purposes, including:

• —Email. We or our advertising partners may from time-to-time send you direct marketing emails as permitted by law, including, but not limited to, notifying you of special promotions, offers and events via email. You may opt out of our marketing emails as described in the "Opt out of marketing communications" section below.
• —Interest-based advertising. We engage our advertising partners, including third party advertising companies and social media companies, to display ads around the web. These companies may use cookies and similar technologies to collect information about your interaction over time across our Services, our communications, and other online services, and use that information to serve online ads that they think will interest you. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on other online platforms. You can learn more about your choices for limiting interest-based advertising in the "Opt out of online tracking" section below.

Note, text messaging originator opt-in data and consent will not be shared with any third parties for marketing and advertising purposes without your explicit consent.

For compliance and protection. We may use personal information to comply with legal obligations, including to enforce any applicable terms and conditions, defend against legal claims or disputes, protect the security and integrity of our Services, and identify and investigate fraudulent, harmful, unauthorized, unethical or illegal activity.

How We Disclose Personal Information

We may disclose personal information to the following individuals or entities and as otherwise described in this Privacy Policy or at the time of collection:

Other Users. We share certain personal information between Homeowners and Spacelift Pros in connection with the Services, as described below.

• —For Homeowners: We share your information with a Spacelift Pro only after you have actively selected that Spacelift Pro through the referral process. Such disclosure is staged as follows: (a) upon your selection of a Spacelift Pro and prior to the Spacelift Pro's acceptance, the Spacelift Pro will receive only your Project description and scope of work; and (b) upon the Spacelift Pro's acceptance, we will additionally disclose your Project address, name, phone number, questionnaire responses, and similar Project-related inputs.
• —For Spacelift Pros: We will make your profile available to Homeowners seeking to connect with Spacelift Pros for their renovation Projects. This profile will include any information about you (e.g. licensing information from public sources), Homeowner reviews, and information you choose to provide, such as your areas of expertise, licenses, certifications, availability, and other information that may assist a Homeowner in deciding whether to select you for their Project.

Project showcases and marketing. We may share photographs, testimonials, and other content users submit through the Services to showcase Projects and tell users' stories on our websites, social media, and other public channels. We may remove or obscure identifying information or seek additional permission where appropriate or required by law.

Service providers. Companies and individuals that provide services on our behalf or help us operate the Services or our business (such as hosting, AI, information technology, customer support, email delivery, and analytics services).

Professional advisors. Professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.

Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.

Business transferees. Acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, our business (including, in connection with a bankruptcy or similar proceedings).

Privacy Choices

Access to account information. You may update, correct, or delete your account information by accessing the account you have established with us on the Services. For Spacelift Pros whose accounts are managed by another user, such as an admin, certain choices must be initiated by the admin, like account deletion.

Opt out of marketing communications. You can opt out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the emails you receive from us. If you do so, you will continue to receive service-related and other non-marketing emails. Please note that Spacelift is not responsible for other users' communications sent to you outside the Services.

Opt out of online tracking. There are a number of ways to opt out of having your online activity and device data collected through our Services, which we have summarized below:

• —Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
• —Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
• —Using privacy plug-ins or browsers. You can block our Services from setting cookies by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery or uBlock Origin, and configuring them to block cookies/trackers.
• —Google Analytics. We use Google Analytics to help us better understand how people engage with our Services by collecting information and creating reports about how users use our Services. For more information on Google Analytics, click here. For more information about Google's privacy practices, click here. You can opt out of Google Analytics by downloading and installing the browser plug-in available at: https://tools.google.com/dlpage/gaoptout.
• —Platform opt-outs. The following advertising partners offer opt-out features that let you opt out of use of your information for interest-based advertising:
  • –Google
  • –Facebook
  • –LinkedIn
  • –Microsoft
• —Advertising industry opt-out tools. You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:
  • –Digital Advertising Alliance
  • –Network Advertising Initiative

Note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

Do Not Track. Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to "Do Not Track" or similar signals. To find out more about "Do Not Track," please visit http://www.allaboutdnt.com.

Other Sites and Services

Our Services may contain links to websites and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions. This Privacy Policy does not apply to such third-party sites or services, and it does not apply to any communications between users outside of our Services.

Security

We use reasonable organizational, technical, and administrative measures designed to protect against unauthorized access, misuse, loss, disclosure, alteration, and destruction of personal information we maintain. Unfortunately, data transmission over the Internet cannot be guaranteed as completely secure. Therefore, while we strive to protect your personal information, we cannot guarantee the security of personal information.

Retention of Personal Information

Where required under applicable laws, we retain personal information only for as long as is necessary to fulfil the purposes for which it was collected and processed, in accordance with our retention policies, and in accordance with applicable laws and regulatory obligations.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information, the purposes for which we use personal information and whether we can achieve those purposes through other means, and the applicable legal and regulatory requirements.

Children's Privacy

Our Services are not intended for use by children under 18 years of age. Additionally, if we learn that we have collected personal information through our Services from a child under 13 without the consent of the child's parent or guardian as required by law, we will delete it.

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Where we do so, we will update the date of this Privacy Policy and post it on the Services. If we make material changes to this Privacy Policy, we will let you know.

How to Contact Us

You can reach us by email at privacy@hellospacelift.com.